Ezemail - General FAQ's

What is viral marketing?

The term viral marketing was allegedly coined by Steven Jurvetson, one of the original investors in Hotmail. He used the term to describe how fast the Hotmail service grew with minimal input. And now viral marketing is one of the most exciting yet misunderstood areas of email marketing. It's not just a matter of sending a humorous animation or video and hoping it gets passed along. There is a lot planning to do regarding list and distribution management as well as design, to get it right the first time. After all, what use is an email that gets passed along, if you don't encourage some kind of response or involvement from the recipients? Just hoping you create "awareness' of your email is no guarantee of any success. You must ensure your email is distributed to the right influencers first if you want it to get distributed at an exponentially growing rate. The idea within the email is the key to creating a viral effect.