Ezemail - 10 Reasons To Use An Email Service Provider
So, why would you want to send your campaigns out using a professional email marketing solution (EMS) rather than your standard office email program such as Outlook (OEP)? Here are some points to consider...
1. An EMS allows you to send the message using MIME technology, which means it sends an HTML (with pictures and colour) version to those who can receive HTML and a text version to those who can’t. An OEP does not recognise whether the recipient can read HTML emails or not when sending emails. Therefore if you send an HTML email to all your recipients, those who cannot receive
2. An EMS cannot send viruses as they are designed to only send emails, not receive them, hence they are virus free. Using an OEP, you may unknowingly send a virus to your recipients, as your computer can receive emails and viruses.
3. Using a EMS, you can personalise your emails, thereby not only helping with to build the client/customer relationship, but also enabling the success rate to be higher as the email will be more Spam filter friendly.
