Ezemail - Step By Step Guide to An SMS Campaign
By Kath Pay
First published in DM magazine,
Australia, 2004.
SMS is good for:
- Short lead times and immediacy
- Cost effective personalised communication
- Ongoing 1 to 1 relationships
- Automated data capture and compliance
- Direct revenue and uplift oppurtunities
Basic Rules for SMS
In addition to permission, there are five key elements that differentiate SMS marketing from traditional marketing. These are also the key success factors for its use. A minimum of 2 factors is necessary for a successful campaign.
You need Permission plus:
- Relevance
- Location
- Time
- Adding Value
- Interactive
